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From Business to Buttons

June 21, 2009 | Comment?

Earlier I in June, I was fortunate to be speaking at From Business to Buttons 09. It was a great event, hosted at Malmo University in Sweden. We got to see a lot of insightful student presentations as well as some great talks put on by the various speakers, include Garr Reynolds, Scott Berkun, Matt Jones and Dave Malouf.

Here is the video from my talk, Designing Humanity into Your Products.

I switched gears a bit from talking about buttons. I focused instead on words, writing and voice. How products and services need to reach people at an informal level instead of the formal voice put out there by so many companies. I encourage you to watch and let me know what you think!

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